Highly absorbent, retaining water and nutrients while maintaining good air circulation for roots.

Highly Absorbent: Retains water and nutrients while ensuring proper airflow to plant roots.
Inert Medium: Rock wool doesn't contribute nutrients, giving you full control over the nutrient solution.
pH Neutral: Can easily be adjusted to a neutral pH, ensuring compatibility with a wide range of plants.
Sterile: Made from natural basalt rock, rock wool is a sterile growing medium, free from pests and pathogens.
Versatile Applications: Perfect for seed germination, cuttings propagation, and hydroponic systems.
Air Circulation: Fibrous structure ensures optimal aeration, promoting healthy root growth.
Reusable: Rock wool can be reused for several growing cycles with proper care, making it an eco-friendly option.

Materials:
Rock wool is made from basalt rock, which is heated and spun into fibrous, porous cubes. It is an inert material, meaning it doesn’t contain any nutrients but provides excellent structure for plant roots.
Care:
Pre-soaking: Rock wool is slightly alkaline, so it is recommended to soak the plugs or cubes in a pH-adjusted solution (pH 5.5-6.5) before use. This helps ensure that the medium is more plant-friendly.
Moisture: Keep rock wool moist but not overly saturated. It retains water well, but over-watering can lead to root rot.
Reuse: After use, rock wool can be rinsed and sterilized for replanting. However, over time, the fibers can break down and may need to be replaced.

Display Grow Kits: Group the rock wool plugs with related products like hydroponic systems, seed trays, and plant nutrients to create a complete grow kit. This encourages customers to buy in bundles.
Before & After Plant Growth: Show images or real-life examples of plants grown using rock wool at different stages (seedling, established plants) to highlight its effectiveness.
Educational Displays: Use informative signage explaining the benefits of rock wool for hydroponics, seed starting, and propagation. Include visuals of roots thriving in rock wool to emphasize its water retention and aeration.
Hands-On Demo:

Have a small live plant setup demonstrating the use of rock wool. Customers can see and feel the product, which makes it easier to understand how it works.
Highlight Sustainability:

Emphasize that rock wool is made from natural materials (basalt rock) and can be reused or recycled. This appeals to environmentally conscious consumers.
Placement:

Place rock wool products near other hydroponic and garden tools, like nutrient solutions, grow lights, or pH testing kits, for complementary sales.
Use endcaps or high-traffic areas for seasonal promotions (spring, early fall).